Pet Food And Pet Care Products in South Africa
While recent increasing consumer education has led to a switch to dry dog and cat food, 2007 saw a slight shift in consumer buying habits and a move to wet dog food. With improved technology and research and development, wet dog and cat food, particularly at the premium end of the market, is now able to match the nutritional benefits of dry products but also with the palatability and moistness. It is anticipated that the decline in the volume growth of wet dog food will be slower than previously expected. Cat food had not been as affected by the recent consumer education drive towards dry dog and cat food as cat owners have always had a tendency toward wet rather than dry cat food and this will only persist in the forecast period.
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